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It's obvious that the way everyone does business is changing. The Internet, which has seen enormous growth over the past few decades, is the primary driving force of this change, but evolution in the way people interact will always dictate how business is done. Compared to just twenty years ago, we educate ourselves differently, socialize differently, and, of course do business differently. Entire strategies and ways of thinking are now completely outdated and irrelevant. These changes have affected about every industry in the world, and each time one industry changes its practices and ideals, a dozen more must change to compensate. The ensuing whirlwind of change can be hard to keep up with and adjust to, but there are a few trends that are fairly constant.

For one thing, product cycles are continually shrinking. A perfect example of this phenomenon is the software industry. Traditionally software would go through several stages before being considered complete. The testing stage alone has typically been broken down into at least two phases: alpha, where the software is being tested for general usability, beta, where the product is being tested for bugs and errors but is otherwise considered complete. Once fully tested, the a finished product would be released to its target audience for purchase. Now, however, it is considered acceptable for software to be released with errors and deficiencies that can affect the usability of the product, simply to get it competing for sales as soon as possible. With software, a patch can be released at a later date to take care of this issue and downloaded from the Internet. Other products, however, are often released before being complete with the expectation that the customer will be satisfied with "good enough", or purchase the next upgraded model.

Instant communication, via wireless phones, email, and instant messaging are forcing increased productivity, but often at the cost of quality. Although the ability to quickly converse with colleagues about a development or situation in the business can certainly be a boon, the lack of time between decisions can hinder those who think best when not pressured.

Lastly, as a society, we face an overload of information every day. Television, newspapers, business journals, radio, and the Internet all compete for our attention, and it's difficult to know what information should be processed and remembered. Often, because of this, we remember none at all, or a garbled mix of facts that are of no help when it comes time to make a decision.

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