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A Guide to Marketing Jobs
realize that their business will face limited growth and ultimately
fail without an adequate marketing team, so the future outlook for
marketing jobs is very bright. There are a number of different
categories within marketing, but most positions boil down to strong
representation of a company's products or services.
Many individuals may be an appropriate fit for a marketing position,
but only if they possess an outgoing personality and a positive
attitude. Potential candidates should carry themselves well and
exhibit characteristics of a true professional. Possible clients
will often gain a first impression of an organization based solely
upon the marketing division, so companies place a great deal of
trust with their marketers. A career in marketing requires that an
individual be very ambitious and motivated. The ability to handle
stress is greatly revered in such a position and the position is
perfect for an individual that seeks a job where every day has new
Marketing often requires a great deal of conversing with possible
clients and sales is a normal part of the daily routine. There may
be numerous cold calls and substantial amounts of phone work
involved. Another important aspect of marketing is advertising, so
there are often design jobs and creative tasks required as well. A
marketer must honestly believe that their company provides great
solutions to a consumer's legitimate needs. The marketing division
of any company is normally responsible for the sales figures and can
be held to very aggressive quotas. Much of the day is typically
self-directed and an employee must be able to stay on task and work
The qualifications expected from potential candidates for marketing
jobs are widely varied and depend mostly on the specific needs of
the employer. Many companies may be willing to hire entry level
candidates with no formal education, but some may indeed expect
advanced college degrees in management or marketing. Most new
employees without such education will be required to work their way
up through the ranks and most promotions and advancements are solely
based upon performance, not necessarily tenure.
Most marketing jobs truly provide an opportunity to make a very
lucrative living, but many are commission or incentive based and
require a great deal of ambition and drive to succeed. Only a job
seeker knows if they are well-equipped to excel in such a position.
While the job may not be easy, it is often extremely rewarding.