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PR and Current Business Strategies
It seems that
everywhere you look, there is another advertising medium that is
vying for your attention. Public relations almost seems pointless
since any customers or clients are going to be bombarded with
information from all angles about things they may or may not even
care about. Since there is no way of controlling, or even accurately
guessing what information the customer may have about your company,
or even if this information is correct or incorrect, is there really
much of a point to focusing on PR?
The answer is a definitive yes. In today's information intensive
world, PR is more important than ever. Unlike in the past, if a
customer or client is unhappy with your products or services, they
now have access to a world audience to complain to. The media is
quick to pick up on individual stories, and people read blogs as
much as they read the news. Many are even beginning to look to blogs
as a source of news. Because of this, if your PR strategies make
even one person think highly of you, that one person could have a
web presence that equates to thousands, if not millions of dollars
worth of advertising.
The information overload that we all suffer on a daily basis has
been proven to have the effect of causing us to sometimes remember
none at all. With all of the negative news on subjects such as
natural catastrophes and wars around the globe, people often want
something positive to grab onto. If they can associate those
positive feelings with a business that will provide them with a
needed service, they feel they've accomplished something. This is
where PR is doubly important. Not only is it good to have customers
seeing your business in a good light and spreading the word of their
feelings, but if they also use your services and feel good about it
afterward, they are much more likely to become repeat customers, as
are their friends, relatives, and anyone else they may confer with
on a daily basis. Communication between people has never been
faster, and a good PR campaign can take advantage of all the digital
age has to offer.
People are social creatures. Regardless of what the media throws at
them, they are still going to put a heavy emphasis on what their
friends and co-workers tell them. A healthy PR campaign is the only
way to be sure that you are getting as much positive information out
there about your business as you can.